Adabra is a marketing automation platform based on an artificial intelligence algorithm that allows both e-commerce and physical retailers to increase their sales by offering to their customers a personalised shopping experience; it analyses their behaviour and it shows them the most relevant products and communications.
The Adabra platform by collecting and analysing the user’s interactions data, both the online and off-line, can create different users segments in an automatic and personalised way.
Thanks to the Adabra technology you can follow the customer:
– on each channel (cross-channel)
– and through any device (cross-device)
Furthermore, Adabra is able to recognise the user through your different websites.
Thanks to the native Magento 1.X and 2.X plugins, the platform can be easily connected to you e-commerce in very few steps.
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